About Us

Locally owned small business!

Opened in 2014, Second Dance Bridal & Formal Consignment is located in downtown Grand Rapids, Michigan, serving the surrounding community as the area’s only consignment shop to specialize in formalwear consignment. While we focus on consignment, we do stock new items as well.

A locally owned small business, you’ll find our owner Stephanie Howard in the store nearly every day of the week greeting you with a smile.

“Dresses and fashion are my passion, and I believe that everyone deserves the perfect dress to match that special event. Because we are a small business with a small staff, we offer that personal, un-rushed touch that finding the right dress requires.”

Stephanie Howard, Owner

Best of the Best!

For Second Dance it’s about the experience and the feeling you get when you try on “the one.” Sometimes you get lucky and find the perfect dress on the first try, but more often than not, it takes several different dresses and styles before you know.

We also have the very best consigners who partner with us to breathe new life into their stunning gowns and accessories. With their attention to style and commitment to sustainable fashion, we stock only the best of the best!

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